About Us

CI Introduction

Symbol Mark

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Color Palette

SECO CI's main color is "SECO Passion Red", which represents passion and challenge spirit for a greater future.
We, SECO, developed our own color palette in order to make uniform voice in a variety of communication media.
Use of uniform colors at points of contact with customers would help us integrate and expose SECO brand harmoniously.

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SECO's word mark should always be expressed in SECO Passion Red.

SECO Passion Red / Pantone 213C
For web - RGB(R 227, G 28, B 121) / For print - CMYK(M 98, Y 24)

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It is permitted only when there is a specific intention for representing luxuriousness.

Gold / Pantone 872C

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It is permitted only when there is a specific intention for representing luxuriousness.

Silver / Pantone 877C

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It is permitted only when there is limitation to color reproduction (for instance, single-tone princting in newspaper)

It is permitted only when there is limitation to color reproduction (for instance, single-tone princting in newspaper)

Black

Minimal Use Rule For Word Mark

Minimal Use Rule For Word Mark

It is strictly prohibited to use a word mark with less than 7mm in height because it may deform the color and shape of a word mark.

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Clear Space_Rule For Space

A margin area surrounding SECO's word mark must be secured for keeping an optimal level of readability and attention. It is possible to maintain an optimal level of readability and attention only when securing a sufficient margin area around a word mark from the other visual elements such as typography, photo image and picture image. A margin area is set as shown below on the basis of the thickness of a word mark type as the reference (X).

  • Clear Space A(for print and electronic media)

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  • Clear Space B(for Sign, banners, etc.)

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Use Restrictions

CI has to be used and applied uniformly all the time for the purpose of maintaining the uniformity of SECO's corporate brand.
Improper use of word mark and signature may damage SECO's corporate brand.
This page shows the examples of improper use.

CI has to be used and applied uniformly all the time for the purpose of maintaining the uniformity of SECO's corporate brand. Improper use of word mark and signature may damage SECO's corporate brand. This page shows the examples of improper use.

  • Please do not use undefined colors.

  • Please do not use colors that are not clearly contrasted from the background color.

  • Please do not express the word mark as a frame.

  • Please do not express the word mark as a frame.

  • Please do not use it in a background with pattern or texture.

  • Please do not insert it in the middle of the word mark phrase or as a part of the phrase.

  • Please do not use the word mark on a divided plane.

  • Please do not use SECO's word mark in a different font. The shape and word spacing of the word mark were carefully designed.

  • Please do not extend, press, twist or tilt it.

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SECO Family Add : 260, Itaewon-ro, Yongsan-gu, Seoul
COPYRIGHT ALL RIGHT RESERVED SECO
SECO Family Add : 260, Itaewon-ro, Yongsan-gu, Seoul
COPYRIGHT ALL RIGHT RESERVED SECO